George Billam

Design-led.
Retail specialist.
Systems sharp.

Architectural technologist with 18+ years delivering complex retail fit-outs across airports, high streets and major destinations - with the design craft, BIM delivery and intelligent workflow tools to match.

Work With Me

About

18+ years of retail design. Airports, high streets and destinations across the UK, Europe and the Middle East.

I'm an Architectural Technologist with over 18 years' experience delivering complex commercial retail fit-outs across the UK, Europe and the Middle East. I lead a small studio team at BrookerFlynn Architects, specialising in travel and airport retail for clients including WHSmith, InMotion and Pandora. My day-to-day spans detailed Revit and SketchUp-based design, UK building regulations, landlord approvals and coordinating with in-country technical architects on international projects.

I have delivered compliant fit-out designs against the landlord design guidelines of Westfield, JLL, British Land, intu, Trafford Centre, Meadowhall and multiple UK and European airports. That depth of landlord-side experience - understanding what a review process requires, what a compliant submission looks like, and how to guide a design through approval - runs through everything I do.

Alongside practice, I build the systems and AI tools that make design studios run faster - from automated drawing issue workflows to AI-assisted concept visualisation using SketchUp and Revit. I'm also the founder of Urban Brief, a data-driven property intelligence platform.

Based in Nottingham, UK.

My Projects for BrookerFlynn Architects

At Brookerflynn I'm delivering complex retail projects across the UK, Europe and The Middle East. Specialising in refits, refurbishments and full fit-outs for high-profile environments including airports and major retail destinations.

Applied Intelligence

A collection of tools, automations and digital workflows developed to improve efficiency, reduce risk and unlock better decision-making across projects.

SketchUp, Enscape and AI: A Retail Visualisation Pipeline Built for Leasing Speed

How I use SketchUp, Enscape and an AI pipeline together to produce leasing-quality retail concept visuals and presentation materials at pace - two outputs from the same model, covering both the persuasive sketchy concept view and the photorealistic walkthrough, without a dedicated visualiser in the loop.

How I Built a Custom Fee Proposal Tool for Our Architecture Practice Using AI — And What It's Changed

A practical account of building a bespoke project intake and fee proposal automation tool for BrookerFlynn Architects using Claude AI — covering the brief, the build, and what it means for small practice efficiency.

From Tool to Teammate: How I Built an AI Agent That Runs My Mornings at an Architecture Practice

A follow-on account of layering an autonomous, drafts-only AI agent on top of the bespoke fee-proposal tool I built for BrookerFlynn Architects - what it triages, how it runs my own fee engine without Word, and why it always stops short of pressing send.

Automating the Drawing Issue: Revit, Dynamo and a Browser-Based QC Checklist

How I built an end-to-end drawing issue workflow at BrookerFlynn Architects using Dynamo, Python and a self-contained HTML quality control checklist, cutting issue time from two hours to fifteen minutes.

How I Built a Full Property Intelligence Tool Using AI, Automation and a Modern Web Stack

A breakdown of how I designed and built a property renovation and extension calculator using a hybrid cost engine, AI-generated reports, and a lightweight deployable web stack.

Other ventures

Work With Me

Let's build something that actually works.

Whether you need architectural design and BIM delivery, a systems thinker to untangle your practice workflows, or someone to build the AI tools your team keeps asking for, I'm available for the right projects.

Get in Touch

Retail Design, BIM and SketchUp Delivery

Revit and SketchUp-based design, concept visualisation, UK building regulations, landlord approvals and international project coordination.

AI-Assisted Visualisation

Rapid concept visuals and leasing presentation materials using SketchUp, Enscape and an AI pipeline - photorealistic renders and styled concept images, in-house, same day.

AI Workflow Consultancy

Designing and building AI-powered tools and automations tailored to how your practice actually operates.

Systems Thinking for Practices

End-to-end workflow design - from fee proposals and drawing issue to project tracking and reporting.